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When Established Brisbane Firms Discover Their Online Presence Undercuts Their Reputation: Mark's Story

https://rainbow-alfalfa-2de.notion.site/How-a-90-Second-Brand-Story-Wins-the-Perception-Game-and-Drives-Sales-2b34a1f7322a802c98e0dc73f1ba2242?source=copy_link

Mark had been running a mid-sized construction business in inner Brisbane for 18 years. His crews showed up on time. The bids were accurate. Repeat clients referred him to others. On paper he was a local success story